Description
Business Communication
NMIMS Internal Assignment
Jun 2025 Examination
Question 1 Imagine you are a marketing manager for a new Indian fitness app called “FitIndia.” You aim to create a persuasive message to motivate young adults to adopt a healthier lifestyle. How would you craft your message to resonate with this target audience?
(10 Marks)
Question 2 (A) A multinational company in India with a diverse workforce recognizes the importance of inclusivity and respect in its business communication. The company aims to create a cohesive work environment where employees from all backgrounds feel valued and understood.To achieve this, the management wants to implement a strategy for using bias-free language that considers the regional and linguistic diversity of its employees.
Propose a comprehensive strategy for using bias-free language in this multicultural business environment to promote inclusivity and respect.
(5 Marks)
Question 2 (B) The marketing team at a company is struggling to keep up with the changing landscape of social media. They are using outdated methods and are not effectively engaging with stakeholders. The team is also not using social media to its full potential to inform, persuade, or build relationships. The CEO has called a meeting to discuss how the team can better adapt to the changing landscape of social media.
Evaluate the impact of social networks on business communication and how they have transformed interactions with stakeholders?
(5 Marks)
Assignment Marks: 30
