Business Communications June 2026 Solved Assignments

Description

NMIMS

Business Communication

APPLICABLE FOR SEM 2 (JUNE 2026 EXAMINATION)

Q1. A healthcare start-up wants large city hospitals to adopt its new patient-management software. Administrators worry about licence costs, staff training time, and disruption to existing systems. The marketing manager must send a persuasive email to senior administrators to secure a pilot implementation. Using the three-step writing process for persuasive messages, explain how this email should be planned, written, and completed to overcome resistance and obtain approval. (10 Marks)

Ans 1.

Introduction

Three-Step Writing Process for a Persuasive Healthcare Software Email

Step 1: Make a plan by analyzing the audience (senior hospital executives) and determining their main concerns, which include system interruption, training time, and license fees. Establish a clear goal: to get clearance for a pilot program. Select a direct or indirect approach; an indirect (problem-solution) structure is more effective to allay worries prior to making the request because of the resistance.

Q2 (A). A project leader urgently requests two additional analysts for a time-sensitive client assignment. An HR intern replies with the following email: Subject: Re: Need 2 Analysts. Hi, We cannot give you any extra analysts because the budget is tight. You should manage with whoever you already have. Honestly, these last-minute requests put unnecessary pressure on HR and are not our priority right now. This is simply not possible. Next time, please plan your resources properly. Regards, Team HR. Evaluate any 2 shortcomings in this email and explain how a negative message should be structured in this situation (DO NOT WRITE AN EMAIL), including whether a direct or indirect approach would be more suitable. (5 Marks)

Ans 2(A).

Introduction

It takes considerable consideration, sensitivity, and strategic planning to convey negative signals in a work environment. When a company has to turn down a request, how it communicates that decision may either maintain or permanently harm working relationships. An obvious example of how *not* to break bad news is the HR email that was sent in response to the project leader’s urgent need for two more analysts. It goes against basic corporate communication principles and makes the receiver feel chastised and ignored rather than encouraged.

Q2 (B). A mid-career marketing professional, Anya, is preparing her resume to switch into the tech industry. She has broad skills and experiences from multiple industries but worries that her past roles won’t clearly connect with the requirements of her target roles. She knows that tailoring her resume to align with each company’s culture and job description is essential for success, but feels conflicted about how much to modify her story for different employers. Anya must decide whether to create a general resume or develop highly customized versions for each application, balancing time, effort, and effectiveness. Critically evaluate the merits and drawbacks of developing highly customized resumes versus using a generalized format in Anya’s situation. Considering the dynamic needs of tech employers and the competitive nature of the industry, justify the strategy you recommend to maximize her chances of conversion, and suggest what improvements she might implement for stronger alignment with employer expectations. (5 Marks)

Ans 2(B).

Introduction

Anya faces a basic resume conundrum when she moves from marketing to the IT sector: should she spend time creating highly personalized copies for every job or create a single, polished, generic document? This choice carries a lot of strategic weight since tech recruiting is competitive and skills-driven, with Applicant Tracking Systems (ATS) filtering applicants before human eyes even read a site. Both strategies have real value, but the best course of action will depend on Anya’s particular situation, timeframe, and intended duties.