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Business Communication April 2026 Solved Assignment

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Business Communication | Applicable for APRIL 2026 Examination

 

Q1. A job seeker is revising her resume after receiving limited interview calls. She suspects her generic resume, which emphasizes her varied work history without clear focus, is failing to capture the attention of hiring managers. She also noticed that she has not been tailoring her resume to specific job descriptions and uses broad language that may not resonate with target employers. She wants to improve her approach by organizing her resume more strategically.Based on the technique of organizing your resume around your strengths and customizing your content for each employer discussed in the course, explain how the job seeker should restructure her resume. What steps should she take to prioritize relevant strengths, use quantifiable achievements, and better address the expectations of different employers? (10 Marks)

Ans 1.

Introduction  

A resume serves as a carefully crafted marketing tool, its purpose to showcase a candidate’s fit for a particular position. A one-size-fits-all approach, where a job seeker’s varied experiences are presented without much thought, tends to go unnoticed by hiring managers. This lack of specificity, customisation, and precise language diminishes the resume’s impact. To increase the chances of landing an interview, the job seeker needs to rework her resume. This means structuring it around her key strengths and customising it to align with what each employer is looking for. Organising a resume around strengths means pinpointing essential skills, competencies, and achievements that

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Q2. A project leader in a technology company is responsible for preparing a formal report on a multi-stage software rollout. Under pressure from tight deadlines, the leader quickly completes an initial draft and circulates it. The draft contains unclear jargon, inconsistent formatting, and lacks charts explaining key metrics. Distribution happens via a generic email to all stakeholders without confirming receipt. After submission, senior managers highlight major errors in data interpretation and formatting inconsistencies, which has affected decision timelines and stakeholder trust.Assess the project leader’s approach to completing, finalizing, and distributing the report. What are the critical missteps, and how should the leader improve the process to ensure accuracy, clarity, audience engagement, and professional credibility in high- stakes business communications? (10 Marks)

Ans 2.

Introduction 

In high-stakes business environments, formal reports are crucial for informing decisions, aligning stakeholders, and maintaining organisational credibility. The project leader’s report on the multi-stage software rollout, though created under time pressure, had issues with content clarity, presentation, and distribution, which reduced its effectiveness. The negative feedback from senior management highlights the importance of a structured approach to creating, finalising, and disseminating professional reports.

 

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Q3(A). A technology startup wants to improve its blogging efforts to increase visibility and audience engagement.

As a consultant, outline a simple three-step blogging strategy (planning, creating, and promoting) that the company can adopt.

Briefly mention one SEO practice and one audience engagement or promotion method at each stage to show how blogging can support business goals. (5 Marks)

Ans 3a.

Introduction 

Blogging offers tech startups a potent means of boosting their online presence, establishing trust, and connecting with their desired audience. A thoughtfully crafted blogging strategy allows a startup to showcase its knowledge, draw in prospective clients, and contribute to its overarching business objectives. To make this happen, a structured approach to blogging is essential, encompassing the planning, creation, and effective promotion of content.

 

Q3(B). A retail conglomerate is expanding its digital presence and intends to launch an integrated marketing campaign across social media and mobile platforms. The project requires crafting persuasive promotional messages that both captivate tech-savvy users and inform less digitally proficient customers. Given tight regulatory restrictions on digital advertising and user data, the marketing team must navigate legal requirements while achieving high engagement and conversion.

Invent a cross-platform messaging blueprint that leverages visual storytelling, concise content, legal and ethical compliance, and personalization for various audience segments to maximize reach and drive customer action online. (5 Marks)

Ans 3b.

Introduction 

As retail giants broaden their online presence, integrated marketing strategies spanning social media and mobile platforms are now crucial for connecting with a wide array of customers. The task of developing compelling messages that resonate with both the digitally adept and those less comfortable with technology, all while adhering to stringent digital advertising and data protection rules, presents a considerable hurdle. A well-planned cross-platform messaging framework can effectively blend creativity, clarity, personalisation, and legal adherence, ultimately boosting engagement and conversions.

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