Project topics for Marketing Management


  • Formulation of Marketing Strategies to Improve Market Share of LG Microwave Ovens
  • Improving the Effectiveness & Efficiency of Operations at Cox & Kings India Ltd.
  • Developing a Service Delivery Model to bridge the gap between services expected & provided by ICICI Home Loans.
  • Demand Forecasting for Orion-ERP Package for ICICI InfoTech in Bangalore, based on Small & Medium Enterprises.
  • Strategies for Increasing the Occupancy Rate of the XYZ Company
  • A Market Feasibility Study for New X-ray Machines from Wipro-GE Medical Systems
  • Distribution Mapping & Dealer Satisfaction Survey for Nokia Mobile Phones.
  • A Study to improve Awareness level of Triraksha Welfare Scheme among farmers for Tractors & Farm Equipment Ltd
  • A Study of Marketing Strategies & Distribution Channels in North Karnataka for Cholamandalam Investment & Finance Company Ltd.
  • A Study to increase Penetration Level & Brand Loyalty among existing consumers of Samsung India Electronics Ltd.
  • Emerging trends in retailing
  • Effective brand management
  • Reasons for brand failure
  • Analysis of sales promotion and advertising strategies
  • Psychology of Indian consumer
  • Survey on Consumer Choices of different brands of two-wheelers in .. City
  • Market Potential for Logistics Business in . City
  • Brand Equity in select FMGC products in City
  • Service Quality and Consumer satisfaction of Maruti Service Centers
  • A Study on Marketing Strategies of HLL in South India (A Case Study)
  • Impulse Buying Behavior of Customers in .City
  • Customer Satisfaction Survey
  • Consumer Perception Survey
  • Service Quality Study
  • Improving service quality using service blueprinting
  • Study on effectiveness of employee s role in service delivery
  • Effectiveness of channels of distribution in service delivery
  • Effectiveness of channels (on-line, Internet) in service delivery
  • Customer Data Analysis
  • Study of Advertising effectiveness
  • Effectiveness of promotion schemes
  • Measurement of Brand awareness and brand perception
  • Study of Customer Loyalty
  • Study of Purchase Influencing Factors

And  MANY MORE ……